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We believe that core sales knowledge should never be exclusive or locked behind fees. Sales is one of the world’s most influential professions, yet it continues to suffer from outdated stereotypes and mistrust.
Our founder, has spent his career witnessing the gap between what sales could be and how it is often practiced — and he believes it’s time for the profession to make a U-turn. That’s why we designed and launched this program as a fully accessible, completely free learning pathway for anyone wanting to grow their sales career. This is not “another sales trainer” offering tips and tricks.
Our vision as a sales development company is to elevates the entire profession — building capability rooted in customer-centricity, trust development, ethics, and true professional standards. We’re here to change the face of sales into a respected, credible discipline. And it starts by giving everyone the opportunity to learn the right foundations.
Apply now for the next intake.
Stepping into sales shouldn’t feel overwhelming, confusing, or reliant on flashy anecdotes from “sales gurus” promising quick wins. You deserve real skills, real guidance, and a real foundation to build a long-term, rewarding career. Our Sales Foundations & Readiness Program is designed exactly for that.
Over two comprehensive, facilitator-led online workshop days, you’ll learn the actual mechanics of modern selling — from understanding the selling cycle and customer psychology to navigating buying committees, core sales processes, and the technologies today’s sales professionals rely on. No hype. No outdated scripts. Just practical, industry-proven frameworks delivered by expert facilitators who have built sales capability, not just talked about it.
And because real learning happens when you apply your skills in the real world, you’ll continue your development through bi-monthly live virtual drop-in sessions for six months, giving you a supportive space to ask questions, share wins, troubleshoot challenges, and grow alongside peers on the same journey.
This program exists because we believe high-quality sales education should be accessible, professional, and transformative — not exclusive or overpriced. If you’re ready to start your sales career with confidence, clarity, and credibility, this is your launchpad.

Mary Barra, CEO of General Motors
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